Random Access Memories

by jc1000000

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[j:c)] I'm a romantic antiquarian; My first cameraphone was the best i ever had.



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--(b_l_i_s_s)



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-(h_a_p_p_y)



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-(p_o_w_e_r)



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-(p_e_a_c_e)

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AdKnowledge All Over //?

(viewed 833 times)
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Snapshot views, performance changes, and goal orientated reports were
just some of things we developed with Adknowledge.

I'd love to say Google ripped us off but they totally didn't (it's a silly thing to say anyway). They
just took web analytics in the direction it's been needing to go for
ages. Which I've got to admit they do all the (damn) time, and really
rather well (douuble dammit!). Anyways, here's some info lifted straight out of my new shiny
account. (hhmmm probably against the ts&cs;)


Visitor Summary
The four graphics in this report provide a quick snapshot of visits
to your site. Shown are:
the total number of visits and pageviews your site received, the
average number of pageviews per visit (P/V), and the number of visits
and pageviews over time
the number of first-time visits and returning visits
the cities from which the most visitors come to your site
your top referral sources.

Conversion Summary
Have my visits and conversion rates increased or decreased? This
report shows whether the total number of visits, the number of
conversions for each goal, and the conversion rates for each goal
have increased or decreased from a previous date range to the current
date range. Define your starting (earliest) date range on the lower
calendar; define your current or ending date range on the upper
calendar.

The first column (Visits) shows the total number of visits and the
total number of conversions for each goal during the current date
range (upper calendar). The green or red arrows and % numbers
indicate the percentage increase or decrease in number of
conversions, respectively, from the previous date range (lower
calendar).

The second column (Conv. Rate) shows the conversion rates for each
goal for the current date range (upper calendar). The green or red
arrows and % numbers indicate the percentage increase or decrease in
the conversion rate from the earlier date range.
By monitoring the changes in conversion rates for your primary goals,
you can monitor the overall effectiveness of website changes,
marketing roll-outs, and other events.Conv. Rate is number of goal conversions divided by visits.


Marketing Summary
Have my marketing efforts become more or less effective? This report
shows the increase or decrease in visits and conversion rates
associated with your top five sources (such as search engines and
referral sites), top five keywords, and top five campaigns. Define
your starting (earliest) date range on the lower calendar; define
your current or ending date range on the upper calendar.
The first column (Visits) shows the total number of visits referred
by particular source, keyword, or campaign during the current date
range (upper calendar). The green or red arrows and % numbers
indicate the percentage increase or decrease in number of visits,
respectively, from the previous date range (lower calendar).
Subsequent columns show the conversion rates for each goal for the
current date range (upper calendar). The green or red arrows and %
numbers indicate the percentage increase or decrease in the
conversion rate from the earlier date range.
A (direct) source indicates visitors that typed your site URL
directly into their browser.A campaign in parenthesis represents one of the following special cases:(organic) indicates visitors referred by an unpaid search engine
listing.
(referral) indicates visitors referred by links which were not tagged
with any campaign variables.
(not set) indicates visitors referred by links which were tagged with
campaign variables but for which the campaign variable was not set.
(direct) indicates visitors who typed the URL directly into the browser.
G/Visit is the conversion rate for the goal and is conversions
divided by visits.


Content Summary
Has my content become more or less effective at retaining visitors?
This report shows whether site entrances, bounce rates, exits, and
pageviews have increased or decreased from a previous date range to
the current date range. Define your starting (earliest) date range on
the lower calendar; define your current or ending date range on the
upper calendar.
The first column (Entrances/Exits/Visits) shows the total number of
entrances, exits, and visits for your top five entrance pages, exit
pages, and visited pages, respectively, during the current date range
(upper calendar). The green or red arrows and % numbers indicate the
percentage increase or decrease from the previous date range (lower
calendar).
The second column (Bounces/Pageviews/Pageviews) shows the number of
immediate exits (bounces) from your top five entrance pages, and the
number of times your top exit pages and most visited pages were
viewed during the current date range (upper calendar). The green or
red arrows and % numbers indicate the percentage increase or decrease
from the previous date range.
The third column (Bounce Rate/%Exit/Avg Time) shows the bounce rate,
the exit rate, and the average visit time for your top five entrance
pages, exit pages, and visited pages, respectively, during the
current date range. The green or red arrows and % numbers indicate
the percentage increase or decrease from the previous date range
(lower calendar).
Bounces is the number of times visitors exited from the entrance page
without visiting any other pages on your site. Bounce Rate is Bounces
divided by Entrances.
16th Nov 2005, 01:21  

alfie says:

very ace. Id like to try it out with my blog, but it doesnt seem to want to play with php...

16th Nov 2005, 01:38

jc1000000 says:

Really? I didn't know that.

16th Nov 2005, 01:40

jc1000000 says:

Did you signup for an account? (and get no joy or do they mention that somewhere...?)

16th Nov 2005, 01:41

alfie says:

I signed up, went to install, since Im not using any html it simply doesnt seem to want to play. I cant find any reference to installing in a php page either...

16th Nov 2005, 01:47

jc1000000 says:

Weird... they'll update it i guess. Just saw that it doesn't work in safari either.

Thanks for mentioning it though- I'm going to write an article about it so all those foibles are interesting. Let me know if you know of any more.

Goal tracking, funnel diagrams and geo-map overlays are super-sweet! But it is a bit of a sheep in wolf's clothing. All the big marketing agencies aren't going to like this (ha!ha!) unless they deliberately control all the info for themsleves, (and continue to make the same blunders), which is more than likely.

And it seems at the mo that you can;t actually export the data into a report... (a small mercy)

16th Nov 2005, 01:55

jc1000000 says:

Oh no. Just had a look in firefox. You can export the data into web pages and excel. *weeps*

16th Nov 2005, 01:59

alfie says:

hehe, well, at least its not your only business model right? ;)

16th Nov 2005, 03:26

alexis says:

jc1000000, don't worry too much. anyone can make themselves a sandwich, but, most people choose to go out and buy one made by someone else. (I mean, I really don't expect everyone who can take advantage of the free tools to be doing so : )

16th Nov 2005, 03:34

alfie says:

and even if they did theyd have to hire someone who could make sense of what it all means.

16th Nov 2005, 11:41

jc1000000 says:

Alexis- you're so right- weirdly enough it seems to have boosted interest in adknowledge. A guy has just contacted us from the states!

Alfie: true true, in that sense my job hasn;t changed at all. There's also some aspects that this tool doesn;t address either so there's still going to be demand for people to make sense of this dataset and combine it with others... so yeah I've still got a job!

Thanks for your support! Now, to blog my other cool news...

17th Nov 2005, 13:03