2012 Style type guide

Oy. The logo just looks *wrong* above the fencers. :(

It fits quite well with the skateboard, though.

My favourite response from the Guardian comments.

"Utter b*ll*cks! Some middle-aged meeja-type's idea of what appeals to younger people. And as usual for middle-aged meeja-types, so far off the mark as to be laughable. Whoever designed this should stick to ladies sanitaryware packaging.

In defence of the logo, they have managed to capture the fractured, angry nature of London life - while throwing in a dash of 1980s youth TV.

Now overseas Olympic fans can begin anticipating the sense of impotent fury they will experience after being ripped off in hotels, bars and restaurants, forced to travel in sub-human conditions, only to find themselves watching rich kids from a private school prancing about on horses in Greenwich Park in the pouring rain. COME ON LONDON!"

I love the quote E_S
apposite

i saw the feature about this on the news tonight, and at the end, jon snow turned and said - "i warn you, it'll grow on you"

yeah right jon. shut the hell up

grow like mould, fungus or grass?

surely they are going to ask for the money back and do a redesign?

Nah, it will grow on everyone, or at least just blend in with the rest of the crappy logos we have lodged in our brain. British people always hate on stuff at first, but really, at the end of the day, it's a logo, it's not like it's actually anything important.

Nah Rich, Hook's Law of Elasticity is a good one to keep in mind - you & I may be able to loathe & move on, but for some, it could take only one more dose of Ugly before they snap, & how many times are they going to be dosed with this?
People seem most angry because it looks like it was designed by Form 2A on a wet lunch break & yet we know that some numpty got good money for this pitiful dreck.

what i find so annoying about this ok its bad and it may not (in the grand scheem of things) matter if its crap but the government paid so much money for it, its a waste of money that could have been used in better places

I'm surprised by the strength of feeling. People aren't mincing their words. I guess it's hangover anger from the fact that most people think the Olympics are an expensive waste of time.

I hate to sound like I'm taking some kind of moral high ground, but frankly I think it's really sad that everyone puts so much effort in to berating Wolff Ollins for not doing a good enough job, but when I try to get people interested in campaigns to tackle climate change, ID cards and world poverty, they just shrug their shoulders. Real issues, ones you can do something about, are boring.

Exactly Afternoon. The law of triviality - a committee will argue vicously about the £4 tea room budget and then will agree without batting an eyelid a £20 million pound proposal for a nuclear power plant. Small issues are easily understood. Big issues demand too much effort. I'm not saying that people are stupid just that they can be cognitive misers.

Just another thought, have there ever been logos that have been launched with general applause. There must be except I can't think of any.

But Hildegard, it'll still result in nothing because all the people who're mad as hell and aren't going to take it anymore? All they're going to do when they snap is write a sternly worded letter to someone. Or complain in the pub. Or just go into the garage and swear loudly.

Anyway, how's Cold War 2 coming along? That's going to be totally sweet. Just imagine the first nuclear winter olympics. Kickass.

I take your Network point but do get the impression that people are making more personal political connections. I live in ASBO Central; we truly are the one group that it's become OK to discriminate against, to hold up to ridicule, to condemn out of hand - we are povs, chavs, call us what you will but make sure you imply that we're feckless & dangerous. This perpetual attack on the weakest is, it's true, forcing many of my woollier-minded neighbours into the comforting witlessness of fundie religion, but many others are becoming seriously politicised.

A world in which people die every day of preventable illness, a country in which a doubly incontinent child in care gets only 5 of the thinnest, nastiest nappies per day & this, this utterly stupid, gestural crap is what we spend our money on?
Small wonder people are angry.

As to CWII, now we've spent a decade failing to address waste in the energy sector, failing to require zero-carbon newbuilds, failing to improve gas storage, & tying ourselves entirely to Gazprom, cold is exactly what any dispute with the loon Putin is going to be...

"Just another thought, have there ever been logos that have been launched with general applause. There must be except I can't think of any."

When royal mail rebranded to consignia there was uproar similar to this. When they changed back it was huge applause... does that count?

Actually, given the huge hoo-ha over the "consignia" rebrand, it's largely been forgotten. I'm sure by 2012 most of this will have been forgotten.

That'll be why they launched it now sean :)

BBC: Epilepsy fears over 2012 footage

A segment of animated footage promoting the 2012 Olympic Games has been removed from the organisers' website after fears it could trigger epileptic fits....

...Charity Epilepsy Action said it had received calls from people who had suffered fits after seeing it.
____

Well, i suppose that's one way to appeal to the kids. Well done!

How often do logos get 'launched' anyway? Perhaps people are shaking their fists at it because it's a non-event blown up on a grand scale and there's a limited range of responses to that. Now that I can actually see that it reads 2012 - the fact that isn't immediately obvious is a bit of a concern - I'm prepared to let it grow on me. What are all the anti campaigners going to do? Do a whip around for the Mock-Tudor-with-Duchy-Originals-gilt-edging mediocrity we all deserve?

Ps. jc100000, who is 'us'? I mean who's behind this moblog? User profile doesn't say and I think maybe it should if it's in any way 'official'.

I gotta agree - a "Brand Launch" sounds so pretentious it's no surprise everyone was a bit sickened by it.

A good brand should support an event, not be the focus of the event.

OJ It's in no way official. The brand is extremely protected so cannot be shown to endorse anything.

Did i say 'us'? Basically it was just me who went along. The event organisers invited 'us', as in moblog UK, to cover the event. Alfie couldn't go so i went in his place.

"A good brand should support an event, not be the focus of the event."

Precisely. And succinctly put.

I think it looks great with the fencing btw.

Cheers jc1000000. Wasn't sure if you were blogging independently or being employed to do PR.

You sure got lots of interviews so they must have given you good access. :)

They really did. I think I got better treatment than they gave the journalists!

Sorry. As a designer, i don't see London in that logo.Even not knowing much about your country, society, and cultural aspects of it, i had no empathy whatsoever with that "thing". And appealing to "younger people"?Come on, not! Looks more like a grafitti stencil than anything else...