A boy called Sean

by seaneeboy

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Omg! Comic sans!

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As font for an ad campaign!? Was it designed by a church social committee? For those paying attention, we got this telly as a temporary replacement till we hear from insurance people.
21st Nov 2007, 21:38  

Alfie says:



kinda works for a baby rash campaign somehow, I doubt it was chosen on a whim.

21st Nov 2007, 22:11

silar31 says:

If it makes you feel better Sean, I'm working for a church these days that USED to use that bloody font a lot. I'm sure some folks wonder what the heck happened to it - suddenly all the signage is in Arial Rounded MT. :) I didn't want to give them too much of a shock too fast.

22nd Nov 2007, 03:00

ugh - the worse of the lot. i hate the fact my g/f loves it *shudders*

22nd Nov 2007, 15:41

billion says:

oh now this is kind of off the subject but the scottish executive have just recently changed their name to "the scottish government" following a £100,000 rebranding. the new signs consist of a saltire (wow!) and "the scottish government" written in what looks like a times new roman font. I mean, whoever designed it could have tried just a little harder...

22nd Nov 2007, 15:49

mat says:

Alfie - having worked in places who do this kind of thing, I can tell you that this was done for one of two reasons:

1) the client, in their infinite idiocy, asked for it. This often happens after the CEO has had some kind of drunk vision of how s/he wants things their ad to look.

2) to take the piss.

No design professional worth the name will use Comic Sans for any reason other than the two above.

22nd Nov 2007, 16:29

Alfie says:

Not that I disagree, I don't, but a third option appears likely - perhaps there is a Study which shows that the comic sans font has a childlike style and resonance in adults over a certain age, adults who are likely to be rearing children around now and so the association is pretty strong to sell nappy rash product.

22nd Nov 2007, 16:38

mat says:

"if you're a self-confessed attention-seeker, then Comic Sans is the font for you"

22nd Nov 2007, 16:50

hildegard says:

There was research years ago saying CSF was good for people with low literacy/ poor eyesight, & many marketing managers & ad execs can't quite shake off the notion that motherhood equates to a spongiform encephalopathy of some kind.

22nd Nov 2007, 16:54

billion says:

does the fact that I don't recognise either of the two rather bizarre words in your post mean that I fall into that particular demographic, hildegard?

22nd Nov 2007, 17:13

Alfie says:

"...the notion that motherhood equates to a spongiform encephalopathy..."

Have you ever witnessed the degeneration of language skills in a new mother whose new vocabulary consists mainly of grunts and coos? :)

22nd Nov 2007, 17:21

hildegard says:

Surely it rather depends on to whom she's speaking, Alfie...

billion - you're a new mother?

22nd Nov 2007, 18:18

Alfie says:

That's what I mean H - my friend Ylva, spending as much time as she does with two under threes has had a degenerative episode as far as language is concerned when speaking with adults, has commented on it herself even.

22nd Nov 2007, 18:29

hildegard says:

Not quite what I meant, Alfie. Don't make me use emoticons...

22nd Nov 2007, 18:32

Alfie says:

H, I'm shocked.

22nd Nov 2007, 18:33

OJ says:

"& many marketing managers & ad execs can't quite shake off the notion that motherhood equates to a spongiform encephalopathy of some kind. "

What I was going to say. But better.

That translates as CJD (or something like it), billion, for those with a preference for TLAs.

I don't suppose your friend Ylva is just knackered is she Alfie. It's a technical term....

22nd Nov 2007, 18:43

Alfie says:

TLA mana this post is :)

22nd Nov 2007, 18:44

OJ says:

Aaargh. That's just a cry for help. Not a TLA or anything...

Funny, I thought pharmaceutical companies spent millions coming up with warm, fuzzy-wuzzy names for things that subliminally suggest their product will cure your ailment.

Bepanthen? That suggests a) panthers and b) pants, only one of which is appropriate and neither of which is exactly warm and fuzzy-wuzzy. Odd.

22nd Nov 2007, 18:48

Twiglet says:

Thanks to MBUK I found out just how much everyone hates comic sans. Since then I've never used any other font. I just hope it really winds up that dung beetle I work for.

22nd Nov 2007, 18:52

Alfie says:

I dont know, if there was a product which promised be-panting me? That's pretty warm and fuzzy - pants in a can; decidedly Japanese.

S'funny, Arkangel is currently putting together a page of TLA's he's being told, I'll point him here.

22nd Nov 2007, 18:53

OJ says:

It's not a TLA, cos it only has two letters (er, wouldn't Two Letter Acronym come out as TLA too? Help!)

Anyway, one of my favourites is the immortal BJ. It stands for Broadcast Journalist and it's what hundreds of rank and file professionals get referred to by their BBC managers every day. Seemingly oblivious to any other meaning...

22nd Nov 2007, 18:56

Alfie says:

aaaaaahahahahahahahah! Thank goodness TLA would equally apply (one hopes, otherwise, what... TWLA? Sounds like an airline...) -Arkangel working in broadcast will find it hilarious, although I'm sure knows it already. God, BJ's all over the place. Ill have to use that the next time Im at BBC breakfast "Excuse me, is there a BJ in the studio?"

22nd Nov 2007, 18:58

OJ says:

I'm sure (s)he does...

No one would bat an eyelid. It's a very hierarchial organisation.

22nd Nov 2007, 19:05

Alfie says:

I love that you assumed he was BBC :)

edit - re-reading I see that you didn't - darn.

22nd Nov 2007, 19:08

OJ says:

No I didn't. The blog link you posted suggests otherwise. Last time I looked BBC Breakfast was BBC though. Nothing would surprise me though.

22nd Nov 2007, 19:44

arkangel says:

Link to my TLA collection seems to be dodgy - it should be:

22nd Nov 2007, 19:54

arkangel says:

Seems it was a Wordpress glitch so Alfie's link working OK again

22nd Nov 2007, 19:55

OJ says:

:D I particularly like the Kosovo police department one. Maybe a bit too specific. I can think of so many but they're all dull. I'm UATing a CMS at the moment. WOCC always strikes me as particularly daft. But it's four letters. I think DSM and ASM have a lovely ring to them. Where SM is Stage Manager.

22nd Nov 2007, 21:04

anonymous says:

BJ is fabulous -belongs in the family with OJ and DJ (clothing item not record wielder in this instance). I'm adding CSF to the official list. Sorry to be thick about this but what is D and A (SM) - Deputy and Assistant?

22nd Nov 2007, 22:47

arkangel says:

BJ is fabulous -belongs in the family with OJ and DJ (clothing item not record wielder in this instance). I'm adding CSF to the official list. Sorry to be thick about this but what is D and A (SM) - Deputy and Assistant?

22nd Nov 2007, 22:51

OJ says:

Yes, I think so.

22nd Nov 2007, 23:19

arkangel says:

On the list it goes

23rd Nov 2007, 10:53

OJ says:

ASM and DSM are stage terms (my OH works in a theatre and so will use them). They're not BBC terms AFAIK. ;) I think you're correct that D and A are Deputy and Assistant.

Sorry about the above Seaneboy, I was posting from my phone and it was playing up.

23rd Nov 2007, 10:57

billion says:

regarding acronyms, my favourite is the "film actors guild" in the movie team america - badly made puppet imitations of hollywood actors wearing little badges displaying the acronym of their guild. parker and stone had a lot of fun with that.

23rd Nov 2007, 11:00

seaneeboy says:

No probs OJ, all tidied up :)

I'm going to a UAT on a CMS in Jan. With any luck after that I'll be adding a CRM to the CMS :)

Who'd have thought a comic sans post would have kicked all this off? :) If any agency came to us pitching an ad with comic sans they'd be laughed out the room :)

23rd Nov 2007, 11:50

anonymous says:

I was gonna say that it isn't actually comic sans... but it really is.

23rd Nov 2007, 22:03

beth says:

In my previous work position I dealt with a client brief from one of the biggest Leeds Design firm's MD.. in comic sans.

7th Dec 2007, 18:09

seaneeboy says:

Jesus. That's the kind of currency that could get you far in the industry...

7th Dec 2007, 18:45

beth says:

Hmm. I once said in a job interview I hated helvetica.:) it's not true, I just hate that it's this base font for all designers.

7th Dec 2007, 19:22

hildegard says:

Helvetica is so influential/ ubiquitous that even Radio 4 celebrated its 50th birthday earlier this year. There's a mildly interesting book on it too - "Homage to a Typeface". (Mildly interesting if you're the sort of person who finds themself browsing font catalogues, at least...)

7th Dec 2007, 19:30

beth says:

Did you see the Blanka exhibition when it was up in Edinburgh?

There's no denying that helvetica looks good but there are more fonts and I tend to want to slap cocky designers who think of it as the holy grail. Worse still wear the tshirt :)

I find it a bit like someone walking around going 'ooh jeans, yeah jeans they look so freakin' good don't they?'

Sorry I think some arrogance seeped out.

7th Dec 2007, 19:46

hildegard says:

When faced with people willing to sacrifice marks for Curlz, I think it's understandable that Helvetica occupies its somewhat elevated position.

ESheep - Do get your mate to read her essay regs - pretty much every uni in the country stipulates a font, font size & spacing - that section of the regs carries up to 10% of available marks. Despite the fact that the font is usually Times New (spit) Roman, it seems worth complying for a few easy marks....

8th Dec 2007, 09:14

seaneeboy says:

Interesting fact of the day - quite a few kids charities use Gill Sans as their corporate font...

Gill Sans was designed by a paedophile...

8th Dec 2007, 11:43

beth says:

i think i new this already. saw a rather interesting programme on the tellybox actually! but thank you for reminding me!

8th Dec 2007, 16:23