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Brands engage mobile bloggers to surf surge in mobile web usage.
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Moblog:UK relaunches as 'Moblog' on new mobile blogging platform

LondonMoblog, the UK based mobile blogging community and technology provider today announced a major upgrade to their platform, simplifying sign-up and enhancing mobile web features for its users, as well as re-branding the service from moblog:UK to Moblog.

“We have focused on making blogging from a mobile device simpler than ever through new features, and through our partners such as Spinvox and Shozu. The release of our community site adapted for the mobile web means blogging and participating on the move has never been easier or more feature rich.” said Alfie Dennen, co-founder of the company.

With the mobile web reaching critical mass mobile blogging is ready to go mainstream. Consumers can join group moblogs or create their own mobile blogs in seconds, simply by sending an SMS or MMS, or by calling a dedicated Spinvox number in the UK, USA, France, Germany, and Spain. Spinvox converts your message to text and posts it along with the original audio directly to your own moblog.

“We’re very happy to be an integral partner of Moblog” said Mark Harris, Value Added Services Director, SpinVox. “At SpinVox we treat digitalised voice content very seriously and believe that the ability to capture moments in speech, convert them to text and post up to a blog is great news for bloggers.”

Clients and mobile blogging

Moblog has always worked closely with its clients, providing branded mobile community collaboration experiences such as Channel 4’s multi award winning and more recently the ‘Leave No Trace’ moblog for Greenpeace UK, Oxfam and Wateraid’s efforts at Glastonbury.

"Moblog are an agile, responsive and committed company who make complex blogging technologies simple.” Adam Gee, Commissioning editor, Channel 4.

"The Moblog upgrade is great news for us, and for the way we build and interact with our community of supporters online. The groups and MMS features make it easier for supporters to get involved with our Moblog, and for us to keep in touch with them - and the geotagging works a treat.” Rebecca Sumner, Web Editor, Greenpeace UK

“Using Moblog at Glastonbury couldn't have been quicker or easier.All I did was film and send: it really was that quick.”Abby A Mason, Youth Communications Project Manager, Oxfam.

New features

As well as new posting methods (SMS/voice/browser upload), Moblog has created new features such as Groups (MMS/SMS keyword posting), integrated maps for every user and a domains facility giving every subscriber the ability to run their moblog from a URL of their choice, for example:, a charity which catalogues and helps restore stopped public clocks in the UK, uses a Moblog group to power both their web and mobile site.

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