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James Nachtwey:

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What is the question?

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When you can ask the question, you will know what the answer is.

We invite you to come and explore with us. This game will take you on an adventure through a square mile of London, on a hunt to find 43 objects that will give you the elements necessary to ask the question.

You will need a digital camera or a cameraphone to take part, and access to google maps or any other online/mobile mapping application. The objects you have to find are a little bigger than postcard size, and 2cm thick. They are within 10 metres of the hidden locations. a GPS device of some sort is recommended for gameplay, but not absolutely required.

Use the buttons on the left to take a look around and find out more.

The game has now started, good luck.

OJ says:

Looking for those clues at 00:01..

12th Oct 2008, 00:01

JokerXL says:

A bit far for me to go searching but good luck to those that do!

12th Oct 2008, 10:39

OJ says:

Did I have the wrong midnight? I could have sworn it said 0:00 on Sunday. Perhaps I made that up!

12th Oct 2008, 10:40

Alfie says:

Midnight tonight :)

12th Oct 2008, 10:43

JokerXL says:

Yes, it does say midnight last night OJ, but I think they mean Sun/Mon night, ie tonight.
Or something's gone a bit wrong.

12th Oct 2008, 10:44

OJ says:

Ah yes. People get very confused with midnights...

12th Oct 2008, 12:16

Anonymous says:

I hope people who participate will blog their progress. I don't have any remotes in the locality....


13th Oct 2008, 15:31

Confused says:

My god this is confusing.
Which clue relates to which sta position ref? Where are we in the 43 questions?
If you want a successful viral you're going to need to make it clearer than this. You've had at least 10 mins from me and now I'm off

13th Oct 2008, 16:42

Alfie says:

Who said it was going to be easy? ;)

13th Oct 2008, 16:43

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