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Conumer Behaviour Marketing

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Easy Mac

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The criterion highlighted in this photograph is the "8PK VALUE PACK" and "Ready in 3-4mins" This attracts to consumers as it is brightly colored, it’s a quick and easy meal and you’re getting perceived value for money. These features are what a consumer may be looking for when they do their food shopping.
23rd Mar 2009, 00:16  


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